Entertainment Alley

The exciting "alley" along T.R. Hughes Boulevard is filled with vendors, games and sideshows. Come for the free fun, including interactive games, and stay for the amazing GoGreen BMX Show and VAU Fallen Heroes Memorial.

Entertainment is subject to change without notice. 

GoGreen BMX Show

GoGreen BMX Show was founded in 1996 in Imperial Beach, CA. Since then we have performed school assemblies and special event tours in over 30 States, 8,000+ Performances in Schools, and countless Special Event Shows for such prestigious clients as ESPN XGames, Disney’s California Adventure Park, Silver Dollar City & More. We have always focused on blending Pro Extreme Sports with Family-Friendly entertainment, opting for positive, cheerful role-model athletes versus the hardcore element. Our Athletes live the message of Kindness, Healthy Lifestyles, Motivation, and Inspiration.

July 2 – 6:00 & 8:00 p.m.
July 3 - 6:00 & 8:00 p.m.
July 4 – 2:30, 5:00, & 7:00 p.m.

Subject to change without notice.

Muralist – Kenzie Wolk

Kenzie Wolk lives in rural Missouri, just outside of St. Louis. Her art has evolved from smaller portraits to her current large-scale murals. It's that continuous evolution of ideas, styles, emotions, and directions that keeps her motivated and blossoming. "A stagnant artist should no longer call themselves an artist," says Wolk. Her most recent focus as been on murals and window art. No longer hiding away in her studio, Wolk's art is now a public performance. The thought of painting in front of others was something she once feared, and she still feels the nerves when beginning a project. But she now considers it a privilege to share the live process. The "show" invites the viewer deeper into the artistic experience. She's a strong believer that art must be shared with as many people as possible. 

Kenzie has years of experience in the world of creation.  She has worked with private and corporate customers to help fill their spaces with inviting designs.

July 2 – Live painting from 4 p.m. to sunset
July 3 – Live painting from 4 p.m. to sunset
July 4 – Completed work on display

Subject to change without notice.

VAU’s Fallen Heroes Memorial

VAU’s Fallen Heroes Memorial made of 7040 dog tags that create an image of the American flag, will be on display at Heritage & Freedom Festival.

The memorial also has 50 gold stars on the flag to honor Gold Star families nationwide. The flag is built and funded by veterans. It has traveled to 50+ locations nationwide since 2018. All proceeds from its travel go to support Gold Star family organizations and GWOT Memorial Foundations mission to build a national memorial in Washington, D.C.

Monster Mural^®

Using washable markers, kids can help color a mural of favorite Heritage & Freedom Fest attractions, as well as notable O'Fallon landmarks like the City Hall clocktower and Zumwalt’s Fort.

The giant, kid-friendly mural measures nearly 5' by 17'!

Other Entertainment

Subject to change without notice.

U.S. Army Band - Aftershock

July 2 at 6 p.m.

Military Vehicle Display

Commemorative Air Force, MO Wing
July 2 - 4

U.S. Army Adventure Trailer

July 2 - 4

• What is the cost of activities in Entertainment Alley?
  Zero! All activities located in the Entertainment Alley are completely free.
• What is there to do in Entertainment Alley?
  There is plenty to do for ages and abilities. Activities include axe throwing, giant tricycles, soccer shootout game, Monster Mural, roaming entertainment and much more!
• What time is the Entertainment Alley open?
  This area is open until 9:30 p.m. on July 3 and July 4. Entertainment Alley is not open on July 1, or Family Night, July 2.